Analytics is Taking a Backseat

Bumping Social Marketing Analytics to 2018

So I did say that analytics was going to be one of my top 2 social marketing issues to resolve in 2017. I, apparently like so many others am pushing this back for now. Most likely to first priority for 2018.

Google Analytics for Social Marketing analytics and data measurementI’ll just have to put together a spreadsheet and do some tracking and calculating on my own. I’m not at the stage yet that I need drilled down specific stats. I can work with what’s available from the apps themselves and google analytics for now. I’ll figure out how much time I can afford to allocate, and with that I’ll decide what basic social marketing stats I can get by with.

I know I need to deal with social marketing analytics sooner rather than later, but right now I’m low in the budget department on both fronts. Have to watch the cash flow for a bit, and I am stretched to my limit for time.

When I start spending money for paid analytics, I have to be ready to learn at the same time. No point in wasting money. I’m not ready to work with the numbers, there just isn’t time right now.

To be effective, I have to learn one new program at a time. Social media post scheduling is going to be first. Once I’ve mastered the scheduling that will free up the time I need to test a paid version of my top pick social analytics program.

Emotionally not jiving with learning a new analytics program

The other reason I’m bumping analytics down one is more of an emotional aspect. I want to get back to doing more of the type of social that makes me happy. I really enjoy being creative with social media content. Being creative makes me happy! Being genuinely social makes me happy!

Been so busy with every other aspect of social marketing that I lost sight of why I was doing it in the first place.

Besides, there is the added bonus that I do like playing with spread sheets. Odd as it may seem, spreadsheets and crunching numbers well that’s just one of my things. So now that I’m ok with my revised priorities for the balance of 2017, time to get creative creating some new content.

Also, time to take the plunge! Look out social media post scheduling apps, here I come!


Socialize on Social? Now There’s a Novel Idea

Social Media; Do you engage?

Do you take the time to socialize on social media or are you too busy social marketing?

Do you think it’s possible that if you just “get social” and have some fun, results will follow? That posting good content and conversing with others results will follow? Isn’t growing social media relationships the goal? Aren’t enjoyment and engagement the original purpose of social media? As people get to know each other through engagement does credibility & trust naturally develop? If you have what they need won’t you be first to come to mind?

That engaging with like-minded people and developing genuine relationships is in fact a good business practice.

This is especially true for smaller “solopreneur” type businesses because owners are usually quite passionate about their niche. More than likely, they have a personal interest in common with their customers.

Have fun with social media engagement!

I happen to enjoy being creative when it comes to social media content. I put a lot of effort into it. I’m an artist with paints, apps & words. Taking photos, making pic collages, putting together amateur videos, even playing around with screenshots. Making Instaboomerangs and time lapse videos, oh my. I fancy myself a wordsmith too and yes, the thesaurus in Word is a good buddy of mine. One that I visit with frequently.

That’s it! Making content! I need to get back to what makes social media fun. It’s what drew me to social marketing in the first place. I was having fun and having fun is key to happiness.

So caught up in achieving numbers, I was teasing myself with the promise of some fun time. I totally lost track of the why. I started tweeting because it’s fun. I love fiddling around with different photo apps and putting funky collages together for Instaposts and that’s ok!

Note to self  👉 hop over and revise number two of #SOS2017 to Create More Quality Content.

Mind you, I most certainly did not forget about how much fun socializing is 👍🏻

Genuinely nice feedback on social media feels good.

I love talking to people on the web and off. Engaging with people on social media is fun. I like to initiate conversations and I enjoy joining in. I like commenting aweeeee when I see a really cute pic or eeeeeek if it’s creepy.

I click the link to read the blog post and take the time to share my opinion if it was interesting.

Social Media is about Engaging. In face engagement is the objective.
Reach out & Genuinely Compliment

I work hard creating content and when somebody takes the time to leave a relevant comment on it, it makes my day. So, I in turn like to do the same. I press a lot of likes and repost quality social media posts. Both true but, I take time contemplating my comments. I want them to be a genuine reaction to what attracted me into clicking on the post, regardless of the social media platform.

These are just two of the reasons that I am building my career within this spectrum they call social marketing.

Which brings me to the conclusion that I need to go back and slightly alter my number two…. #SOS2017 article.